Facebook, Google Tools Reveal New Political Ad Tactics

Public databases that shine a light on online political ads – launched by Facebook and Google before Tuesday’s U.S. elections – offer the public the first broad view of how quickly the companies yank advertisements that break their rules.

The databases also provided campaigns unprecedented insight into opponents’ online marketing, enabling them to capitalize on weaknesses, political strategists told Reuters.

Facebook and Google, owned by Alphabet, introduced the databases this year to give details on some political ads bought on their services, a response to U.S. prosecutors’ allegations that Russian agents who deceptively interfered in the 2016 election purchased ads from the companies.

Russia denies the charges. American security experts said the Russians changed tactics this year.

Reuters found that Facebook and Google took down 436 ads from May through October related to 34 U.S. House of Representatives contests declared competitive last month by RealClearPolitics, which tracks political opinion polls.

Of the 258 removed ads with start and end dates, ads remained on Google an average of eight days and Facebook 15 days, according to data Reuters collected from the databases.

Based on ranges in the databases, the 436 ads were displayed up to 20.5 million times and cost up to $582,000, amounting to a fraction of the millions of dollars spent online in those races.

Asked for comment, Google said it is committed to bringing greater transparency to political ads. Facebook said the database is a way the company is held accountable, “even if it means our mistakes are on display.”

In some cases, the companies’ automated scans did not identify banned material such as hateful speech or images of poor quality before ads went live.

Ads that are OK when scanned may also become noncompliant if they link to a website that later breaks down.

Google’s database covers $54 million in spending by U.S. campaigns since May and Facebook $354 million, according to their databases.

Facebook’s figure is larger partly because its database includes ads not only from federal races but also for state contests, national issues and get-out-the-vote efforts.

The databases generally do not say why a particular ad was removed, and only Facebook shows copies of yanked ads.

The American Conservative Union political organization, which had 136 ads removed through Sunday on Facebook, said some commercials contained a brief shot of comedian Kathy Griffin holding a decapitated head meant to portray U.S. President Donald Trump.

Removing the bloody image resolved the violation for sensational content, and the organization said it had no qualms about Facebook’s screening.

Some removals were errors. The Environmental Defense Action Fund said Facebook’s automated review wrongly misclassified one of its ads as promoting tobacco.

Ryan Morgan, whose political consulting firm Veracity Media arranged attack ads for a U.S. House race in Iowa, said Google barred those mentioning “white supremacy” until his team could explain the ads advocated against the racist belief.

Five campaign strategists told Reuters they adjusted advertising tactics in recent weeks based on what the databases revealed about opponents’ spending on ads and which genders, age groups and states saw the messages.

Ohio digital consultant Kevin Bingle said his team reviewed opponents on Facebook’s database daily to take advantage of gaps in their strategy.

Morgan said his team tripled its online ad budget to $600,000 for a San Francisco affordable housing tax after Facebook’s database showed the other side’s ads were reaching non-Californians.

That political intelligence “let us know that digital was a place we could run up the score,” he said.

From: MeNeedIt

China Projected to Become Top Travel Destination by 2030 

China is set to overtake France as the world’s top tourist destination by 2030 as a growing middle class in Asia looks to spend more on travel, according to experts at market research group Euromonitor International. 

In a report published Tuesday at an industry conference in London, Euromonitor said it was predicting that 1.4 billion trips would be taken in 2018, up 5 percent from last year. Stronger growth in many major economies means industry receipts will rise by an estimated 11 percent. 

By 2030, international arrivals are expected to have risen by another billion, corresponding to around $2.6 trillion in receipts. China is expected to have overtaken France by then to become the world’s No. 1 destination. 

Much of the sustained boom in travel and tourism, which has outpaced growth in the global economy for eight years, is centered in the Asia-Pacific region, where trips are expected to grow by 10 percent this year. The region has benefited from rapidly growing economies as well as an expanding middle class that seeks to spend disposable income on leisure. 

Euromonitor’s senior travel analyst, Wouter Geerts, said the gradual process of loosening visa restrictions has made traveling in the region easier, with 80 percent of arrivals in Asia originating from the region. He also said sporting events would most likely further boost the region, with Tokyo hosting the 2020 Summer Olympic Games and Beijing the 2022 winter event. 

“Tourism is a key pillar of the Chinese economy, and much investment has been made to improve infrastructure and standards, in addition to tourism-friendly policies and initiatives,” he said. 

Egypt doing well

Other bright spots in the forecast are countries like Egypt, Tunisia and Turkey, which have seen sharp falls in tourist numbers over the past few years linked to security concerns. 

Egypt, in particular, appears to be doing well, following a long period of decline largely linked to the political upheaval since a popular uprising in 2011 and the downing of a Russian passenger plane over Egypt’s Sinai Peninsula in 2015 by an affiliate of the Islamic State group, killing 224 people. 

Though Egypt’s bookings were up 134 percent in 2017-18 from the year before, according to Euromonitor, the industry is still short of where it was in 2010. Egyptian government figures show 8 million tourists visited the country last year, well down from the 14 million recorded in 2010. 

Europe is also proving resilient and growing strongly despite economic and political turmoil in some countries and a slew of extremist attacks in recent years. 

One source of uncertainty for the outlook centers on Brexit. A “no-deal” Brexit, which would see Britain crashing out of the European Union in March, would see millions opt to stay at home — an estimated 5 million in 2022 — rather than book overseas holidays, the report says. That would have a ripple effect across many destinations, notably in Spain, where U.K. travelers account for around a fifth of the tourist-related revenues. 

Euromonitor also warned that the U.S. tourism industry could face a hit if the trade tensions between the U.S. and China escalate. 

From: MeNeedIt

China Projected to Become Top Travel Destination by 2030 

China is set to overtake France as the world’s top tourist destination by 2030 as a growing middle class in Asia looks to spend more on travel, according to experts at market research group Euromonitor International. 

In a report published Tuesday at an industry conference in London, Euromonitor said it was predicting that 1.4 billion trips would be taken in 2018, up 5 percent from last year. Stronger growth in many major economies means industry receipts will rise by an estimated 11 percent. 

By 2030, international arrivals are expected to have risen by another billion, corresponding to around $2.6 trillion in receipts. China is expected to have overtaken France by then to become the world’s No. 1 destination. 

Much of the sustained boom in travel and tourism, which has outpaced growth in the global economy for eight years, is centered in the Asia-Pacific region, where trips are expected to grow by 10 percent this year. The region has benefited from rapidly growing economies as well as an expanding middle class that seeks to spend disposable income on leisure. 

Euromonitor’s senior travel analyst, Wouter Geerts, said the gradual process of loosening visa restrictions has made traveling in the region easier, with 80 percent of arrivals in Asia originating from the region. He also said sporting events would most likely further boost the region, with Tokyo hosting the 2020 Summer Olympic Games and Beijing the 2022 winter event. 

“Tourism is a key pillar of the Chinese economy, and much investment has been made to improve infrastructure and standards, in addition to tourism-friendly policies and initiatives,” he said. 

Egypt doing well

Other bright spots in the forecast are countries like Egypt, Tunisia and Turkey, which have seen sharp falls in tourist numbers over the past few years linked to security concerns. 

Egypt, in particular, appears to be doing well, following a long period of decline largely linked to the political upheaval since a popular uprising in 2011 and the downing of a Russian passenger plane over Egypt’s Sinai Peninsula in 2015 by an affiliate of the Islamic State group, killing 224 people. 

Though Egypt’s bookings were up 134 percent in 2017-18 from the year before, according to Euromonitor, the industry is still short of where it was in 2010. Egyptian government figures show 8 million tourists visited the country last year, well down from the 14 million recorded in 2010. 

Europe is also proving resilient and growing strongly despite economic and political turmoil in some countries and a slew of extremist attacks in recent years. 

One source of uncertainty for the outlook centers on Brexit. A “no-deal” Brexit, which would see Britain crashing out of the European Union in March, would see millions opt to stay at home — an estimated 5 million in 2022 — rather than book overseas holidays, the report says. That would have a ripple effect across many destinations, notably in Spain, where U.K. travelers account for around a fifth of the tourist-related revenues. 

Euromonitor also warned that the U.S. tourism industry could face a hit if the trade tensions between the U.S. and China escalate. 

From: MeNeedIt

China Projected to Become Top Travel Destination by 2030 

China is set to overtake France as the world’s top tourist destination by 2030 as a growing middle class in Asia looks to spend more on travel, according to experts at market research group Euromonitor International. 

In a report published Tuesday at an industry conference in London, Euromonitor said it was predicting that 1.4 billion trips would be taken in 2018, up 5 percent from last year. Stronger growth in many major economies means industry receipts will rise by an estimated 11 percent. 

By 2030, international arrivals are expected to have risen by another billion, corresponding to around $2.6 trillion in receipts. China is expected to have overtaken France by then to become the world’s No. 1 destination. 

Much of the sustained boom in travel and tourism, which has outpaced growth in the global economy for eight years, is centered in the Asia-Pacific region, where trips are expected to grow by 10 percent this year. The region has benefited from rapidly growing economies as well as an expanding middle class that seeks to spend disposable income on leisure. 

Euromonitor’s senior travel analyst, Wouter Geerts, said the gradual process of loosening visa restrictions has made traveling in the region easier, with 80 percent of arrivals in Asia originating from the region. He also said sporting events would most likely further boost the region, with Tokyo hosting the 2020 Summer Olympic Games and Beijing the 2022 winter event. 

“Tourism is a key pillar of the Chinese economy, and much investment has been made to improve infrastructure and standards, in addition to tourism-friendly policies and initiatives,” he said. 

Egypt doing well

Other bright spots in the forecast are countries like Egypt, Tunisia and Turkey, which have seen sharp falls in tourist numbers over the past few years linked to security concerns. 

Egypt, in particular, appears to be doing well, following a long period of decline largely linked to the political upheaval since a popular uprising in 2011 and the downing of a Russian passenger plane over Egypt’s Sinai Peninsula in 2015 by an affiliate of the Islamic State group, killing 224 people. 

Though Egypt’s bookings were up 134 percent in 2017-18 from the year before, according to Euromonitor, the industry is still short of where it was in 2010. Egyptian government figures show 8 million tourists visited the country last year, well down from the 14 million recorded in 2010. 

Europe is also proving resilient and growing strongly despite economic and political turmoil in some countries and a slew of extremist attacks in recent years. 

One source of uncertainty for the outlook centers on Brexit. A “no-deal” Brexit, which would see Britain crashing out of the European Union in March, would see millions opt to stay at home — an estimated 5 million in 2022 — rather than book overseas holidays, the report says. That would have a ripple effect across many destinations, notably in Spain, where U.K. travelers account for around a fifth of the tourist-related revenues. 

Euromonitor also warned that the U.S. tourism industry could face a hit if the trade tensions between the U.S. and China escalate. 

From: MeNeedIt

China Projected to Become Top Travel Destination by 2030 

China is set to overtake France as the world’s top tourist destination by 2030 as a growing middle class in Asia looks to spend more on travel, according to experts at market research group Euromonitor International. 

In a report published Tuesday at an industry conference in London, Euromonitor said it was predicting that 1.4 billion trips would be taken in 2018, up 5 percent from last year. Stronger growth in many major economies means industry receipts will rise by an estimated 11 percent. 

By 2030, international arrivals are expected to have risen by another billion, corresponding to around $2.6 trillion in receipts. China is expected to have overtaken France by then to become the world’s No. 1 destination. 

Much of the sustained boom in travel and tourism, which has outpaced growth in the global economy for eight years, is centered in the Asia-Pacific region, where trips are expected to grow by 10 percent this year. The region has benefited from rapidly growing economies as well as an expanding middle class that seeks to spend disposable income on leisure. 

Euromonitor’s senior travel analyst, Wouter Geerts, said the gradual process of loosening visa restrictions has made traveling in the region easier, with 80 percent of arrivals in Asia originating from the region. He also said sporting events would most likely further boost the region, with Tokyo hosting the 2020 Summer Olympic Games and Beijing the 2022 winter event. 

“Tourism is a key pillar of the Chinese economy, and much investment has been made to improve infrastructure and standards, in addition to tourism-friendly policies and initiatives,” he said. 

Egypt doing well

Other bright spots in the forecast are countries like Egypt, Tunisia and Turkey, which have seen sharp falls in tourist numbers over the past few years linked to security concerns. 

Egypt, in particular, appears to be doing well, following a long period of decline largely linked to the political upheaval since a popular uprising in 2011 and the downing of a Russian passenger plane over Egypt’s Sinai Peninsula in 2015 by an affiliate of the Islamic State group, killing 224 people. 

Though Egypt’s bookings were up 134 percent in 2017-18 from the year before, according to Euromonitor, the industry is still short of where it was in 2010. Egyptian government figures show 8 million tourists visited the country last year, well down from the 14 million recorded in 2010. 

Europe is also proving resilient and growing strongly despite economic and political turmoil in some countries and a slew of extremist attacks in recent years. 

One source of uncertainty for the outlook centers on Brexit. A “no-deal” Brexit, which would see Britain crashing out of the European Union in March, would see millions opt to stay at home — an estimated 5 million in 2022 — rather than book overseas holidays, the report says. That would have a ripple effect across many destinations, notably in Spain, where U.K. travelers account for around a fifth of the tourist-related revenues. 

Euromonitor also warned that the U.S. tourism industry could face a hit if the trade tensions between the U.S. and China escalate. 

From: MeNeedIt

People Magazine Names Idris Elba 2018’s Sexiest Man Alive

People magazine has named Idris Elba as 2018’s Sexiest Man Alive, and the British actor says the honor has given him a boost of self-confidence.

Elba, who starred in “The Wire” and “Luther,” was surprised after being crowned this year’s winner, the magazine said.

 

“I was like, ‘Come on, no way. Really?’” he told the magazine. “Looked in the mirror, I checked myself out. I was like, ‘Yeah, you are kind of sexy today.’ But to be honest, it was just a nice feeling. It was a nice surprise — an ego boost for sure.”

 

Elba’s selection was revealed on “The Tonight Show Starring Jimmy Fallon,” with the actor appearing via satellite from London. Fallon had Elba perform poses to match the magazine’s cover description of him as a “sweet, smoldering superstar.” Elba said of his selection, “My mom is going to be very, very proud.”

 

The actor has also starred in Marvel’s “Thor” franchise and as Nelson Mandela in the film “Mandela: Long Walk to Freedom.”

 

Elba, 46, also performs on the side under the deejay name DJ Big Driis and has his own clothing line. He is also planning a wedding with his fiancee Sabrina Dhowre.

 

The actor has a 16-year-old daughter, Isan, and a 4-year-old son, Winston, from previous relationships.

 

Elba told People about his upbringing as an only child of African immigrants growing up in East London. The actor said his parents were strict and he got picked on often while attending an all-boys school despite playing an array of sports including football, basketball, cricket, hockey and rugby.

 

“I was very tall and skinny,” recalled Elba, who stands at 6-foot-3. “And my name was Idrissa Akuna Elba, OK? I got picked on a little bit. But again, as soon as I could grow a mustache, I was the coolest kid on the block. Grew a mustache, had some muscles, bonkers.”

 

Past winners include Dwayne Johnson, David Beckham, Chris Hemsworth, Adam Levine, Channing Tatum and last year’s honoree, country star Blake Shelton.

 

Elba will be featured in a special double issue that will hit newsstands Friday. The actor said he tries to live life without few regrets.

 

“Life isn’t about thinking about what you should have done,”he said. “I think everyone should adopt the philosophy that tomorrow is not promised so just go for it today. You might as well do it to your heart’s content.”

 

From: MeNeedIt

Amazon Mum on Reports it Will Split New Headquarters

Amazon isn’t commenting on reports that it plans to split its new headquarters between facilities in two cities rather than choosing just one.

The New York Times, citing unnamed people familiar with the decision-making process, said the company is nearing deals to locate in Queens in New York City and in the Crystal City area of Arlington, Va., outside Washington, D.C. The Wall Street Journal, which also reported the plan to split the headquarters between two cities, says Dallas is still a possibility as well.

Spokesman Adam Sedo said Amazon, which will also keep its original headquarters in Seattle, would not comment on “rumors and speculation.”

Amazon’s decision to set up another headquarters set off an intense competition to win the company and its promise of 50,000 new jobs. Some locations sought to stand out with stunts, but Amazon emphasized it wanted incentives like tax breaks and grants. It also wanted a city with more than 1 million people, an airport within 45 minutes, direct access to mass transit and room to expand.

The company received 238 proposals before narrowing the list to 20 in January.

The unexpected decision to evenly divide the 50,000 jobs between two cities will allow the company to recruit enough talent and also relieve pressures from demand for housing and transportation, the Wall Street Journal reported.

The New York Times said Amazon executives met last month with New York Gov. Andrew Cuomo and the state had offered possibly hundreds of millions of dollars’ worth of subsidies. They also met with New York City Mayor Bill de Blasio, it said.

“I’ll change my name to Amazon Cuomo if that’s what it takes,” the report cited Cuomo as saying.

Amazon has said it could spend more than $5 billion on the new headquarters over the next 17 years, about matching the size of its current home in Seattle, which has 33 buildings, 23 restaurants and 40,000 employees.

Amazon founder and CEO Jeff Bezos has said the new headquarters will be “a full equal” to its current home.

Amazon already employs 600,000 people. That’s expected to increase as it builds more warehouses across the country to keep up with online orders. The company recently announced that it would pay all its workers at least $15 an hour, but the employees at its second headquarters will be paid a lot more — Amazon says they’ll make an average of more than $100,000 a year.

From: MeNeedIt

Amazon Mum on Reports it Will Split New Headquarters

Amazon isn’t commenting on reports that it plans to split its new headquarters between facilities in two cities rather than choosing just one.

The New York Times, citing unnamed people familiar with the decision-making process, said the company is nearing deals to locate in Queens in New York City and in the Crystal City area of Arlington, Va., outside Washington, D.C. The Wall Street Journal, which also reported the plan to split the headquarters between two cities, says Dallas is still a possibility as well.

Spokesman Adam Sedo said Amazon, which will also keep its original headquarters in Seattle, would not comment on “rumors and speculation.”

Amazon’s decision to set up another headquarters set off an intense competition to win the company and its promise of 50,000 new jobs. Some locations sought to stand out with stunts, but Amazon emphasized it wanted incentives like tax breaks and grants. It also wanted a city with more than 1 million people, an airport within 45 minutes, direct access to mass transit and room to expand.

The company received 238 proposals before narrowing the list to 20 in January.

The unexpected decision to evenly divide the 50,000 jobs between two cities will allow the company to recruit enough talent and also relieve pressures from demand for housing and transportation, the Wall Street Journal reported.

The New York Times said Amazon executives met last month with New York Gov. Andrew Cuomo and the state had offered possibly hundreds of millions of dollars’ worth of subsidies. They also met with New York City Mayor Bill de Blasio, it said.

“I’ll change my name to Amazon Cuomo if that’s what it takes,” the report cited Cuomo as saying.

Amazon has said it could spend more than $5 billion on the new headquarters over the next 17 years, about matching the size of its current home in Seattle, which has 33 buildings, 23 restaurants and 40,000 employees.

Amazon founder and CEO Jeff Bezos has said the new headquarters will be “a full equal” to its current home.

Amazon already employs 600,000 people. That’s expected to increase as it builds more warehouses across the country to keep up with online orders. The company recently announced that it would pay all its workers at least $15 an hour, but the employees at its second headquarters will be paid a lot more — Amazon says they’ll make an average of more than $100,000 a year.

From: MeNeedIt

Xi Pledges to Open Chinese Market

Chinese President Xi Jinping said Monday that China would take steps to widen access to its markets as he opened a huge trade fair amid criticism from other countries about China’s economic and business practices.

Xi said China would lower tariffs, take more action to punish violations of intellectual property rights, and work to boost domestic consumption of imported goods.

Speaking at the trade expo in Shanghai, Xi pledged to “embrace the world” as China promotes the growing consumer market in the world’s second-largest economy.

He did not mention U.S. President Donald Trump by name, but alluded to Trump’s “America first” economic policies by criticizing isolationism and citing a need to defend multilateral trade.

​The United States and China are locked in a battle over trade, with Trump complaining about the trade gap between the two countries and accusing China of stealing intellectual property and imposing policies that make it more difficult for U.S. companies to access the Chinese market.

Trump has announced boosted tariffs on $250 billion of Chinese goods, while China has countered with $110 billion in tariffs on U.S. products. Xi and Trump are expected to meet later this month.

The European Union has also complained about China’s trade policies, including criticizing Xi for not following through on earlier reform pledges. The EU called last week for Xi to present concrete steps to opening its market.

From: MeNeedIt

Xi Pledges to Open Chinese Market

Chinese President Xi Jinping said Monday that China would take steps to widen access to its markets as he opened a huge trade fair amid criticism from other countries about China’s economic and business practices.

Xi said China would lower tariffs, take more action to punish violations of intellectual property rights, and work to boost domestic consumption of imported goods.

Speaking at the trade expo in Shanghai, Xi pledged to “embrace the world” as China promotes the growing consumer market in the world’s second-largest economy.

He did not mention U.S. President Donald Trump by name, but alluded to Trump’s “America first” economic policies by criticizing isolationism and citing a need to defend multilateral trade.

​The United States and China are locked in a battle over trade, with Trump complaining about the trade gap between the two countries and accusing China of stealing intellectual property and imposing policies that make it more difficult for U.S. companies to access the Chinese market.

Trump has announced boosted tariffs on $250 billion of Chinese goods, while China has countered with $110 billion in tariffs on U.S. products. Xi and Trump are expected to meet later this month.

The European Union has also complained about China’s trade policies, including criticizing Xi for not following through on earlier reform pledges. The EU called last week for Xi to present concrete steps to opening its market.

From: MeNeedIt

Xi Pledges to Open Chinese Market

Chinese President Xi Jinping said Monday that China would take steps to widen access to its markets as he opened a huge trade fair amid criticism from other countries about China’s economic and business practices.

Xi said China would lower tariffs, take more action to punish violations of intellectual property rights, and work to boost domestic consumption of imported goods.

Speaking at the trade expo in Shanghai, Xi pledged to “embrace the world” as China promotes the growing consumer market in the world’s second-largest economy.

He did not mention U.S. President Donald Trump by name, but alluded to Trump’s “America first” economic policies by criticizing isolationism and citing a need to defend multilateral trade.

​The United States and China are locked in a battle over trade, with Trump complaining about the trade gap between the two countries and accusing China of stealing intellectual property and imposing policies that make it more difficult for U.S. companies to access the Chinese market.

Trump has announced boosted tariffs on $250 billion of Chinese goods, while China has countered with $110 billion in tariffs on U.S. products. Xi and Trump are expected to meet later this month.

The European Union has also complained about China’s trade policies, including criticizing Xi for not following through on earlier reform pledges. The EU called last week for Xi to present concrete steps to opening its market.

From: MeNeedIt

Xi Pledges to Open Chinese Market

Chinese President Xi Jinping said Monday that China would take steps to widen access to its markets as he opened a huge trade fair amid criticism from other countries about China’s economic and business practices.

Xi said China would lower tariffs, take more action to punish violations of intellectual property rights, and work to boost domestic consumption of imported goods.

Speaking at the trade expo in Shanghai, Xi pledged to “embrace the world” as China promotes the growing consumer market in the world’s second-largest economy.

He did not mention U.S. President Donald Trump by name, but alluded to Trump’s “America first” economic policies by criticizing isolationism and citing a need to defend multilateral trade.

​The United States and China are locked in a battle over trade, with Trump complaining about the trade gap between the two countries and accusing China of stealing intellectual property and imposing policies that make it more difficult for U.S. companies to access the Chinese market.

Trump has announced boosted tariffs on $250 billion of Chinese goods, while China has countered with $110 billion in tariffs on U.S. products. Xi and Trump are expected to meet later this month.

The European Union has also complained about China’s trade policies, including criticizing Xi for not following through on earlier reform pledges. The EU called last week for Xi to present concrete steps to opening its market.

From: MeNeedIt