Widespread Twitter Layoffs Begin, Worry Advertisers, Civic Groups

Twitter began widespread layoffs Friday as new owner Elon Musk overhauls the company, raising grave concerns about chaos enveloping the platform and its ability to fight disinformation just days ahead of the U.S. midterm elections.

The speed and size of the cuts also opened Musk and Twitter to lawsuits. At least one was filed Thursday in San Francisco alleging Twitter has violated federal law by not providing fired employees the required notice.

The company had told workers by email that they would find out Friday if they had been laid off. It did not say how many of the roughly 7,500 employees would lose their jobs.

Musk blames activists for drop in advertising

Musk didn’t confirm or correct investor Ron Baron at a Friday conference in New York when he asked the billionaire Tesla CEO how much money he would save after he “fired half of Twitter.”

Musk responded by talking about Twitter’s cost and revenue challenges and blamed activists who urged big companies to halt advertising on the platform. Musk hasn’t commented on the layoffs themselves.

“The activist groups have been successful in causing a massive drop in Twitter advertising revenue, and we’ve done our absolute best to appease them and nothing is working,” he said.

No other social media platform comes close to Twitter as a place where public agencies and other vital service providers — election boards, police departments, utilities, schools and news outlets — keep people reliably informed. Many fear Musk’s layoffs will gut it and render it lawless.

Several employees who tweeted about losing their jobs said Twitter also eliminated their entire teams, including one focused on human rights and global conflicts, another that checks Twitter’s algorithms for bias in how tweets get amplified, and an engineering team devoted to making the social platform more accessible for people with disabilities.

Fear that disinformation spreads ‘like wildfire’

Eddie Perez, a Twitter civic integrity team manager who quit in September, said he fears the layoffs so close to the midterms could allow disinformation to “spread like wildfire” during the post-election vote-counting period in particular.

“I have a hard time believing that it doesn’t have a material impact on their ability to manage the amount of disinformation out there,” he said, adding that there simply may not be enough employees to beat it back.

Perez, a board member at the nonpartisan election integrity nonprofit OSET Institute, said the post-election period is particularly perilous because “some candidates may not concede and some may allege election irregularities, and that is likely to generate a new cycle of falsehoods.”

Workers laid off worldwide

Twitter’s employees have been expecting layoffs since Musk took the helm. He fired top executives, including CEO Parag Agrawal, and removed the company’s board of directors on his first day as owner.

As the emailed notices went out, many Twitter employees took to the platform to express support for each other — often simply tweeting blue heart emojis to signify its blue bird logo — and salute emojis in replies to each other.

The sweeping layoffs will jeopardize content moderation standards, according to a coalition of civil rights groups that escalated their calls Friday for brands to pause advertising buys on the platform. The layoffs are particularly dangerous ahead of the elections, the groups warned, and for transgender users and other groups facing violence inspired by hate speech that proliferates online.

Leaders with the organizations Free Press and Color of Change said they spoke with Musk on Tuesday, and he promised to retain and enforce election integrity measures already in place. But the mass layoffs suggest otherwise, according to Jessica Gonzalez, co-CEO of Free Press.

“When you lay off reportedly 50% of your staff — including teams who are in charge of actually tracking, monitoring and enforcing content moderation and rules — that necessarily means that content moderation has changed,” Gonzalez said.

The layoffs affected Twitter’s offices around the world. In the United Kingdom, Twitter would be required by law to give employees notice, said Emma Bartlett, a partner specializing in employment and partnership law at CM Murray LLP.

In the case of mass firings, failure to notify the government could “have criminal penalties associated with it,” Bartlett said, adding that whether criminal sanctions are ever applied is another question.

The speed of the layoffs could also open Musk and Twitter up to discrimination claims if it turns out, for instance, that they disproportionally affected women, people of color or older workers.

Employment lawyer Peter Rahbar said most employers “take great care in doing layoffs of this magnitude” to make sure they are justified and don’t unfairly discriminate or bring unwanted attention to the company.

The layoffs come at a tough time for social media companies, as advertisers are scaling back and newcomers — mainly TikTok — are threatening older platforms like Twitter and Facebook.

In a tweet Friday, Musk blamed activists for what he described as a “massive drop in revenue” since he took over Twitter late last week. He did not say how much revenue had dropped.

Big companies including General Motors, REI, General Mills and Audi have all paused ads on Twitter because of questions about how it will operate under Musk. Volkswagen Group said it is recommending its brands, which include Audi, Lamborghini and Porsche, pause paid activities until Twitter issues revised brand safety guidelines.

Musk last week sought to convince advertisers that Twitter wouldn’t become a “free-for-all hellscape,” but many remain concerned about whether content moderation will remain as stringent and whether staying on Twitter might tarnish their brands.

In his tweet, Musk said “nothing has changed with content moderation.”

But Twitter advertisers have steadily declined since Musk agreed to buy Twitter in April, according to MediaRadar, which tracks ad buys. Between January and April, the average number of advertisers on Twitter was 3,350. From May through September, the number dropped to 3,100. Prior to July, more than 1,000 new advertisers were spending on Twitter every month. In July and August, that number dropped to roughly 200.

Twitter Temporarily Closes Offices as Layoffs Begin

Twitter Inc temporarily closed its offices on Friday after telling employees they would be informed by email later in the day about whether they are being laid off.

The move follows a week of uncertainty about the company’s future under new owner Elon Musk.

The social media company said in an email to staff it would tell them by 9 a.m. Pacific time on Friday (12 p.m. EDT/1600 GMT) about staff cuts.

“In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday,” said the email sent on Thursday, seen by Reuters.

Musk, the world’s richest person, is looking to cut around 3,700 Twitter staff, or about half the workforce, as he seeks to slash costs and impose a demanding new work ethic, according to internal plans reviewed by Reuters this week.

The company’s content moderation team is expected to be a target of the cuts, tweets from Twitter employees suggested on Friday. Musk has promised to restore free speech while preventing it from descending into a “hellscape.”

Twitter did not immediately respond to a request for comment.

Twitter employees vented their frustrations about the layoffs on the social network, using the hashtag #OneTeam.

User Rachel Bonn tweeted: “Last Thursday in the SF (San Francisco) office, really the last day Twitter was Twitter. 8 months pregnant and have a 9 month old. Just got cut off from laptop access.”

Responding to the #OneTeam thread, Twitter’s Head of Safety & Integrity Yoel Roth, said: “Tweeps: My DMs (direct message routes) are always open to you. Tell me how I can help.”

Roth was the most senior executive to message publicly with a tweet of support for staff who are losing their jobs. He also appeared to still have his job. Last week, Musk endorsed Roth, citing his “high integrity” after he was called out over tweets critical of former U.S. President Donald Trump years earlier.

Roth did not respond to a request for comment.

Twitter said in the email that its offices would be temporarily closed and all badge access suspended in order “to help ensure the safety of each employee as well as Twitter systems and customer data.”

The company’s office in Piccadilly Circus, London, appeared deserted on Friday, with no employees in sight.

Inside, any evidence the social media giant had once occupied the building had been erased. Security staff said there were ongoing refurbishments, refusing to comment further.

The company said employees who were not affected by the layoffs would be notified via their work email addresses. Staff who had been laid off would be notified with next steps to their personal email addresses, the memo said.

A member of security staff at Twitter’s EMEA headquarters in Dublin told reporters that nobody was coming into the office on Friday and employees had been told to stay home.

Another member of the security staff locked the revolving doors at the front of the building where around 500 members of staff worked before the layoffs began.

Some employees tweeted their access to the company’s IT system had been blocked and feared that suggested they had been laid off.

“Looks like I’m unemployed y’all. Just got remotely logged out of my work laptop and removed from Slack,” tweeted a user with the account @SBkcrn, whose profile is described as former senior community manager at Twitter.

A class action lawsuit was filed on Thursday against Twitter by its employees, who argued the company was conducting mass layoffs without providing the required 60-day advance notice, in violation of federal and California law.

The lawsuit also asked the San Francisco federal court to issue an order to restrict Twitter from soliciting employees being laid off to sign documents without informing them of the pendency of the case.

Musk has directed Twitter’s teams to find up to $1 billion in annual infrastructure cost savings, according to two sources familiar with the matter and an internal Slack message reviewed by Reuters.

He has already cleared out the company’s senior ranks, firing its chief executive and top finance and legal executives. Others, including those sitting atop the company’s advertising, marketing and human resources divisions, have departed throughout the past week.

Musk’s first week as Twitter’s owner has been marked by chaos and uncertainty. Two company-wide meetings were scheduled, only to be canceled hours later. Employees told Reuters they were left to piece together information through media reports, private messaging groups and anonymous forums.

The layoffs, which were long expected, have chilled Twitter’s famously open corporate culture that has been lauded by many of its employees.

“If you are in an office or on your way to an office, please return home,” Twitter said in the email on Thursday.

Shortly after the email landed in employee in boxes, hundreds of people flooded the company’s Slack channels to say goodbye, two employees told Reuters. Someone invited Musk to join the channel, the sources said.

UN: Agricultural Automation Can Boost Global Food Production

A new U.N. report finds agricultural automation can boost global food production and be a boon for small-scale farmers in developing countries.

The U.N. Food and Agriculture Organization, FAO, has just released The State of Food and Agriculture 2022 report. The report’s authors said automation is rapidly changing the face of agriculture. New technologies, they say, are quickly leaving behind some of the old larger-type tractors and large machinery in ways that could benefit small holders in developing countries.

Parallels can be drawn with the introduction of cellphones. The World Bank, among other observers, notes African and other developing countries can harness digital technologies to boost their economies by advancing from landlines to smartphones.

FAO said automation can play an important role in making food production more efficient and more environmentally friendly.

Chief FAO economist Maximo Torero said many emerging technologies would have been unimaginable years ago. He cited as examples fruit-picking robots that use artificial intelligence and sensors that monitor plants and animals.

“Automation allows agriculture to be more productive, efficient, resilient, and sustainable and can improve working conditions,” Torero said. “However, as with any technological change, automation also implies disruption to the agricultural systems. The risk is that the automation could exacerbate inequalities if we are not careful on how it is being done and developed and deployed.”

The report looks at 27 case studies from all over the world. They represent technologies at different stages of readiness suitable for large or small agricultural producers of varying levels of income.

Torero said the report investigates the drivers of these technologies and identifies barriers preventing their adoption, particularly by small-scale producers. The report, he said, also looks at one of the most common concerns about automation — that it creates unemployment.

“While it concludes that such fears are overblown, it acknowledges that agricultural automation can lead to unemployment in places where rural labor is abundant, and wages are low,” he said. “It is important to understand that in a continent like sub-Saharan Africa, where there is an enormous amount of youth population, we can build the skill sets of these people to be able to have access to these technologies.”

In areas where cheap labor is abundant, the FAO urges policymakers to avoid subsidizing automation while creating an enabling environment for its adoption. At the same time, the report said governments should provide social protection to the least skilled workers who are likely to lose their jobs during the transition.

Agromovil App Connects Small Farmers With Buyers

Small farmers produce about one-third of the world’s food. Yet they lack global visibility and face many obstacles getting their crops to larger markets.  A new app is helping to change that for some farmers in Africa. VOA’s Julie Taboh has more. Camera, production: Adam Greenbaum

Observers: China’s Chip Talent Hurdle Worsens After Layoffs at US Firm Marvell

Santa Clara, California-based chip producer Marvell Technology has confirmed that it is eliminating research and development staffs in China – the third U.S. chipmaker that has done so this year as the U.S.-China tech rivalry intensifies.

Observers say this will hobble China’s chip ambitions and worsen its talent shortfall in the field of designing and manufacturing cutting-edge computer chips.

“China is definitely going to be at a loss when it comes to American companies like Marvell essentially redesigning their workforce, because China still hasn’t reached a point where it’s able to pump out the same level of chip talent as America or the UK or Israel,” Abishur Prakash, a co-founder at Center for Innovating the Future (CIF) in Canada told VOA over the phone.

China becoming off-limits

These tech giants are aware the era when companies could set up supply chains and move talent around the globe freely is coming to an end and “China is becoming off-limits for Western companies,” added Prakash, the author of five books including the latest one, titled “The World is Vertical: How Technology Is Remaking Globalization.”

Marvell’s decision came weeks after the Biden administration, in early October, imposed additional curbs on China-bound exports of advanced chips, as well as the technology and equipment to produce 14-nanometer chips or better. 

The new rules also prohibited “U.S. persons” including U.S. citizens and green card holders from working at Chinese chip firms, in an apparent move to stem the flow of U.S.-trained tech talent to China. 

“In China, we will focus our R&D [research and development] investments on local customers and the China market,” Stacey Keegan, vice president of Corporate Marketing at Marvell told Reuters in a statement last Thursday. “As a part of this realignment, several of our business units and functions are announcing changes to their global location strategy that will result in the elimination of roles in China,” he added without specifying how many staff it is cutting.

U.S. memory chip giant Micron announced in January it would close its 100-member DRAM design operations in Shanghai, while Texas Instruments in May moved its microcontroller unit R&D team in Shanghai to India.

And more companies may follow suit to downsize their China operations, CIF’s Prakash said.

‘Unplugging from China’

“The worst is yet to come because China is going to be forced to adapt to the new design of globalization that’s emerging. And American companies are essentially at the precipice of a new phase, where instead of plugging into China, they’re unplugging from China,” he added.

Prakash argued that global chipmakers face multiple conundrums. First, they’re forced to take the U.S. side in political disputes because they use American tools and systems. Secondly, they have to deal with multiple regions in the world, including the EU, India and even Saudi Arabia, which want to become global chip hubs. 

That leads to their third problem: how to insulate themselves from U.S.-China geopolitical tensions while ensuring profitability in China?

“The way to do that is to build a dual-track strategy, one for within China and one for outside of China. But it’s not just going to be dual-track. There’s going to be far more tracks because multiple countries are there, not just China,” Prakash said.

China lacks leverage

The tech analyst said the possibility can’t be ruled out that Beijing may make a drastic move and ban American companies that comply with U.S. sanctions on selling to China. 

But Frank Lee, a senior partner of Blue Ocean Capital in Beijing, says such a move would be a “bad idea, which will only serve the U.S.’s purposes,” that is, a U.S.-China tech de-coupling.

He said China has been hit badly by the U.S. sanctions that first cut off chip supplies to China and now limit China’s access to top-tier chip talent.  

Lee formerly served as an executive at China’s Lenovo Group, the world’s largest maker of personal computers.

In the short run, he says, China, whose chip sector is still lagging behind its U.S. rival by at least 20 years, will face an uphill battle in fighting a chip war with the U.S.  

“The biggest problem is that China doesn’t have too much leverage to retaliate against the U.S. when it comes to chips,” Lee told VOA.

Lee said that China may one day leapfrog the U.S., though, because some Chinese firms enjoy advantages in the development of future devices, powered by 5G or 6G mobile chips.

Citing a Beijing Daily report, Lee said a Chinese firm, Zhongke Xintong Microelectronics, is slated to mass-produce next-generation, super-fast photonics chips in 2023. That would potentially free the company and some of its peers from reliance on extreme ultraviolet machines currently needed to make advanced chips. The EUV machines are made by a Dutch firm, ASML, which is honoring the U.S. sanctions.

Without such a breakthrough, China can neither produce advanced chips nor incubate local talents because it takes years for engineers to master the equipment and the production of advanced chips, said Lin Tsungnan, professor of electrical engineering at National Taiwan University in Taipei.

“Amid heightened U.S.-China tech rivalry, when its access to top-tier talent is limited, China will have a shortage. China can certainly train its local talent, but that’s only possible for mid- to low-end chip talent,” Lin told VOA over the phone.

This article originated in VOA’s Mandarin Service.

Timeline of Billionaire Elon Musk’s Bid to Control Twitter

On Oct. 4, Elon Musk reversed himself and offered to honor his original proposal to buy Twitter for $44 billion — a deal he had spent the previous several months trying to wriggle out of. He posted a video of himself arriving at Twitter headquarters Wednesday, and Thursday evening new outlets announced the deal had been completed and Musk had fired at least two top Twitter executives.

If the case has your head spinning, here’s a quick guide to the major events in the saga featuring the billionaire Tesla CEO and the social platform.

January 31: Musk starts buying shares of Twitter in near-daily installments, amassing a 5% stake in the company by mid-March.

March 26: Musk, who has tens of millions of Twitter followers and is active on the site, says he is giving “serious thought” to building an alternative to Twitter, questioning the platform’s commitment to “free speech” and whether Twitter is undermining democracy. He also privately reaches out to Twitter board members including his friend and Twitter co-founder Jack Dorsey.

March 27: After privately informing Twitter of his growing stake in the company, Musk starts conversations with its CEO and board members about potentially joining the board. Musk also mentions taking Twitter private or starting a competitor, according to later regulatory filings.

April 4: A regulatory filing reveals that Musk has rapidly become the largest shareholder of Twitter after acquiring a 9% stake, or 73.5 million shares, worth about $3 billion.

April 5: Musk is offered a seat on Twitter’s board on the condition he amass no more than 14.9% of the company’s stock. CEO Parag Agrawal said in a tweet that “it became clear to us that he would bring great value to our Board.”

April 9: After exchanging pleasantries and bonding by text message over their love of engineering, a short-lived relationship between Agrawal and Musk sours after Musk publicly tweets “Is Twitter dying?” and gets a message from Agrawal calling the criticism unhelpful. Musk tersely responds: “This is a waste of time. Will make an offer to take Twitter private.”

April 11: Twitter CEO Parag Agrawal announces Musk will not be joining the board after all.

April 14: Twitter reveals in a securities filing that Musk has offered to buy the company outright for about $44 billion.

April 15: Twitter’s board unanimously adopts a “poison pill” defense in response to Musk’s proposed offer, attempting to thwart a hostile takeover.

April 21: Musk lines up $46.5 billion in financing to buy Twitter. Twitter board is under pressure to negotiate.

April 25: Musk reaches a deal to buy Twitter for $44 billion and take the company private. The outspoken billionaire has said he wanted to own and privatize Twitter because he thinks it’s not living up to its potential as a platform for free speech.

April 29: Musk sells roughly $8.5 billion worth of shares in Tesla to help fund the purchase of Twitter, according to regulatory filings.

May 5: Musk strengthens his offer to buy Twitter with commitments of more than $7 billion from a diverse group of investors including Silicon Valley heavy hitters like Oracle co-founder Larry Ellison.

May 10: In a hint at how he would change Twitter, Musk says he’d reverse Twitter’s ban of former President Donald Trump following the Jan. 6, 2021 insurrection at the U.S. Capitol, calling the ban a “morally bad decision” and “foolish in the extreme.”

May 13: Musk declares his plan to buy Twitter “temporarily on hold.” Musk says he needs to pinpoint the number of spam and fake accounts on the social media platform. Shares of Twitter tumble, while those of Tesla rebound sharply.

June 6: Musk threatens to end his $44 billion agreement to buy Twitter, accusing the company of refusing to give him information he requested about its spam bot accounts.

July 8: Musk says he will abandon his offer to buy Twitter after the company failed to provide enough information about the number of fake accounts.

July 12: Twitter sues Musk to force him to complete the deal. Musk soon countersues.

July 19: A Delaware judge says the Musk-Twitter legal dispute will go to trial in October.

August 23: A former head of security at Twitter alleges the company misled regulators about its poor cybersecurity defenses and its negligence in attempting to root out fake accounts that spread misinformation. Musk eventually cites the whistleblower as a new reason to scuttle his Twitter deal.

October 5: Musk offers to go through with his original proposal to buy Twitter for $44 billion. Twitter says it intends to close the transaction after receiving Musk’s offer.

October 6: Delaware judge delays Oct. 17 trial until November and gives both sides until Oct. 28 to reach agreement to close the deal.

October 20: The Washington Post reports that Musk told prospective Twitter investors that he plans to lay off 75% of the company’s 7,500 employees.

October 26: Musk posts a video of himself entering Twitter headquarters carrying a kitchen sink, indicating that the deal is set to go through.

October 27: In a message to advertisers, Musk says Twitter won’t become a “free-for-all hellscape.”  News organizations report the deal to buy Twitter has been completed.

Elon Musk Completes $44 Billion Acquisition of Twitter

Elon Musk became Twitter Inc’s new owner on Thursday, firing top executives he had accused of misleading him and providing little clarity over how he will achieve the lofty ambitions he has outlined for the influential social media platform.

The CEO of electric car maker Tesla Inc TSLA.O has said he wants to “defeat” spam bots on Twitter, make the algorithms that determine how content is presented to its users publicly available, and prevent the platform from becoming an echo chamber for hate and division, even as he limits censorship.

Yet Musk has not offered details on how he will achieve all this and who will run the company. He has said he plans to cut jobs, leaving Twitter’s approximately 7,500 employees fretting about their future. He also said on Thursday he did not buy Twitter to make more money but “to try to help humanity, whom I love.”

Musk terminated Twitter Chief Executive Parag Agrawal, Chief Financial Officer Ned Segal and legal affairs and policy chief Vijaya Gadde, according to people familiar with the matter. He had accused them of misleading him and Twitter investors over the number of fake accounts on the social media platform.

Agrawal and Segal were in Twitter’s San Francisco headquarters when the deal closed and were escorted out, the sources added.

Twitter, Musk and the executives did not immediately respond to requests for comment.

The $44-billion acquisition is the culmination of a remarkable saga, full of twists and turns, that sowed doubt over whether Musk would complete the deal. It began on April 4, when Musk disclosed a 9.2% stake in the San Francisco company, making him its largest shareholder.

The world’s richest person then agreed to join Twitter’s board, only to balk at the last minute and offer to buy the company instead for $54.20 per share, an offer that Twitter was unsure whether to interpret as another of Musk’s cannabis jokes.

Musk’s offer was real, and over the course of just one weekend later in April, the two sides reached a deal at the price he suggested. This happened without Musk carrying out any due diligence on the company’s confidential information, as is customary in an acquisition.

In the weeks that followed, Musk had second thoughts. He complained publicly that he believed Twitter’s spam accounts were significantly higher than Twitter’s estimate, published in regulatory filings, of less than 5% of its monetizable daily active users. His lawyers then accused Twitter of not complying with his requests for information on the subject.

The acrimony resulted in Musk giving notice to Twitter on July 8 that he was terminating their deal on the grounds that Twitter misled him on the bots and did not cooperate with him. Four days later, Twitter sued Musk in Delaware, where the company is incorporated, to force him to complete the deal.

By then, shares of social media companies and the broader stock market had plunged on concerns that the Federal Reserve’s interest rate hikes, as it seeks to fight inflation, will push the U.S. economy into recession. Twitter accused Musk of buyer’s remorse, arguing he wanted to get out of the deal because he thought he overpaid.

Most legal analysts said Twitter had the strongest arguments and would likely prevail in court. Their view did not change even after Twitter’s former security chief Peiter Zatko stepped forward as a whistleblower in August to allege that the company failed to disclose weaknesses in its security and data privacy.

On Oct. 4, just as Musk was set to be deposed by Twitter’s lawyers ahead of the start of their trial later in the month, he performed another u-turn and offered to complete the deal as promised. The Delaware judge gave him an Oct. 28 deadline to close the transaction and avoid the trial.

‘Chief Twit’

Since then, Musk has indulged the deal hype. He walked into Twitter’s headquarters on Wednesday with a big grin and carrying a porcelain sink, subsequently tweeting “let that sink in.” He changed his description in his Twitter profile to “Chief Twit.”

He also tried to calm fears among employees that major layoffs are coming and assured advertisers that his past criticism of Twitter’s content moderation rules would not harm its appeal.

“Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!” Musk said in an open letter to advertisers on Thursday.

Musk has indicated he sees Twitter as a foundation for creating a “super app” that offers everything from money transfers to shopping and ride hailing.

“The long-term potential for Twitter in my view is an order of magnitude greater than its current value,” Musk said on Tesla’s call with analysts on Oct 19.

But Twitter is struggling to engage its most active users who are vital to the business. These “heavy tweeters” account for less than 10% of monthly overall users but generate 90% of all tweets and half of global revenue.

Musk said in May he would reverse the ban on Donald Trump, who was removed after the attack on the U.S. Capitol, although the former U.S. President Donald Trump has said he won’t return on the platform. He has instead launched his own social media app, Truth Social.

Musk Says He Doesn’t Seek ‘Free-for-All Hellscape’ for Twitter

Elon Musk is telling Twitter advertisers he is buying the platform to “help humanity” and doesn’t want it to become a “free-for-all hellscape” where anything can be said with no consequences.

The message to advertisers posted Thursday on Twitter came a day before Musk’s deadline for closing his $44 billion deal to buy the social-media company and take it private.

“The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence,” Musk wrote, in an unusually-long message for the billionaire Tesla CEO who typically projects his thoughts in one-line tweets

He continued: “There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society.”

The message reflects concerns among advertisers — Twitter’s chief source of revenue  that Musk’s plans to promote free speech by cutting back on moderating content will open the floodgates to more online toxicity and drive away users.

Friday’s deadline to close the deal was ordered by the Delaware Chancery Court in early October. It is the latest step in an epic battle during which Musk signed an April deal to acquire Twitter, then tried to back out of it, leading Twitter to sue the Tesla CEO to force him to conclude the deal. If the two sides don’t meet the Friday deadline, the next step could be a November trial that would likely lead to a judge forcing Musk to complete the deal.

But Musk has been signaling that the deal is going through by Friday, paying a visit to Twitter’s San Francisco headquarters Wednesday and changing his Twitter profile to “Chief Twit.”

US Rolls Out Voluntary Cybersecurity Goals

The United States is trying to make it easier for companies and organizations to bolster their cybersecurity in the face of growing attacks aimed at crippling their operations, stealing their data or demanding ransom payments.

Officials with the Department of Homeland Security and the Cybersecurity and Infrastructure Security Agency (CISA) rolled out their new Cybersecurity Performance Goals on Thursday, describing them as a critical but voluntary resource that will help companies and organizations make better decisions.

“Really what these cybersecurity performance goals present is a menu of options to advance one’s cybersecurity,” Homeland Security Secretary Alejandro Mayorkas told reporters, describing the rollout as a “watershed moment” for cybersecurity.

“They are accessible, they are easy to understand, and they are identified according to the cost that each would entail, the complexity to implement the goal, as well as the magnitude of the impact that the goal’s implementation would have,” he added.

For months, U.S. officials have been warning of an ever more complex and dangerous threat environment in cyberspace, pushing the government’s “Shields Up” awareness campaign, driven in part by Russia’s invasion of Ukraine earlier this year.

They have also called attention to cyberattacks by Iran and North Korea, while warning that both nation states and non-state actors have increasingly been scanning and targeting U.S. critical infrastructure, from water and electric companies to airports, which were struck by a series of denial-of-service attacks earlier in October.

Private cybersecurity companies have likewise warned of a growing number of attacks against health care companies and education and research organizations.

While some bigger U.S. companies and organizations have been able to devote time, money and other resources to confront the growing dangers, U.S. officials are concerned that others have not.

In particular, CISA has worried about small to mid-sized businesses, along with hospitals and school systems, often described by officials as target rich but resource poor because they do not have the money or resources to defend systems and data from hackers.

Officials said the new guidelines, which focus on key areas like account security, training, incident reporting, and response and recovery, and come with checklists, are designed to ease the burden. The officials also said they anticipate the goals will change and evolve along with the threat.

The newly unveiled goals “were developed to really represent a minimum baseline of cyber security measures that if implemented, will reduce not only risk to critical infrastructure but also to national security, economic security and public health and safety,” said CISA Director Jen Easterly, calling them a “quick start guide.”

“[It’s] really a place to start to drive prioritized investment toward the most critical practices,” she said.

According to CISA, many of the new goals are already resonating, including with state and local officials running U.S. elections.

“We’ve been working with them to implement several of these best practices, as well as ensuring that they have the tools and resources and the capabilities to ensure the security and resilience of election infrastructure,” Easterly told reporters Thursday. “I’ve met with election officials even just over the past few days … and they all expressed confidence in particular in the cybersecurity across all of their systems.”

CISA also said Thursday that U.S. states and territories needing more help can take advantage of $1 billion in grants that are being made available over the next four years.

The grants, designed specifically to help protect U.S. critical infrastructure, were first announced last month.